Case Study

Integrating SAP® ERP with Microsoft Dynamics® CRM Creates Unified View of Business Activity

Integrating SAP® ERP with Microsoft Dynamics® CRM Creates Unified View of Business Activity

Scribe Software and West Pharmaceutical Case Study West Pharmaceutical first deployed the Microsoft Dynamics ® CRM platform to integrate customer and material master data from multiple ERP systems into a global CRM system. The next key technical challenge related to the company’s two SAP ® ERP instances—one for North America and one for Europe/Asia. The systems relied on different data schemes, and West needed to ensure data from both could

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