Case Study
Integrating SAP® ERP with Microsoft Dynamics® CRM Creates Unified View of Business Activity
Scribe Software and West Pharmaceutical Case Study West Pharmaceutical first deployed the Microsoft Dynamics ® CRM platform to integrate customer and material master data from multiple ERP systems into a global CRM system. The next key technical challenge related to the company’s two SAP ® ERP instances—one for North America and one for Europe/Asia. The systems relied on different data schemes, and West needed to ensure data from both could