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Integrated Marketing Campaign for Optima Batteries

Integrated Marketing Campaign for Optima Batteries

Stir
Pages 22 Pages

ADVERTISING & INTEGRA TED MESSAGING stirstuff.comSTIR I OPTIMA STIR had a longstanding relationship with OPTIMA Batteries (OPTIMA). It is a brand owned by Milwaukee-based Johnson Controls Inc. (JCI), the nation’s leading manufacturer of automotive batteries. JCI has one proprietary consumer brand: OPTIMA Batteries. OPTIMA is the most advanced battery on the market, built with proprietary Spiralcell ® technology. It sells for approxi

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