Consumer Electronics: Product Launch BRAND OBJECTIVE: One of the leading computer and computer software companies in America, along with their marketing agency, partnered with InStadium to build purchase intent for their 2-in-1 laptop among influential, hard-to-reach sports fans. CONCEPT: InStadium utilized dynamic media assets of sight, sound, and motion to deliver messaging to fans in four select DMAs . A total of nine teams within NBA, NHL, and AHL stadiums participated in the program covering 51 games from March 6 – April 7, 2017. SOLUTION: Leveraging both pre-game and in-game asset positions, InStadium’s network of teams and venues ran our partner’s creative on digital video boards with dynamic LED creative in front of over 1.7 million sports fans. The live environment and the captiva

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