Case Study

Inside the digital transformation of Planet Fitness: Turning vision into a high-impact member experience

Inside the digital transformation of Planet Fitness: Turning vision into a high-impact member experience

Coherent Solutions partnered with Planet Fitness to turn its “Judgement Free Zone” ethos into a unified, mobile-first ecosystem that connects in-club and at-home experiences. By integrating fragmented systems (CRM, e-commerce, booking) and delivering real-time heart-rate feedback, seamless class/service scheduling, personalized plans, and live/on-demand content—with data-driven recommendations—the app became a trusted companion. Outcomes: Top 3 in free Health & Fitness apps, +150% unique installs (Apr–Nov 2020), +15% release velocity in six months, and streamlined staff workflows. The platform now sets the stage for AI-powered coaching and analytics.

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