CUSTOMER REFERENCE Customer Profile One of Australia’s largest casino operators, The Star Entertainment Group owns and operates four casino properties along Australia’s east coast. The company generates $1.6 billion in revenue yearly, has more than 2 million registered customers and 8,000 employees. Its vision—“Let Us Entertain You”—blends gaming, hospitality and entertainment to provide guests a more memorable experience. New Challenges • Differentiate VIP customer experience • Close legally binding, high-value transactions (chip purchase) on the spot and in no time • Mobile-enable gaming floor staff for proactive customer service Software AG Solutions Digital Business Platform: • Application Integration and Process Automation powered by webMethods Key Benefits • Improved VIP

Join for free to read