To learn more, contact our Customer Relationships Team at CustomerRelationships@advarra.com to get started. advarra.com Innovation in Disease Prevention Multi-Disciplinary Teams Deliver a Framework for a Profitable Go-to-Market Strategy Challenge A leading, Fortune 100 biopharmaceutical company was pursuing an innovation initiative focused on identifying and developing product concepts for disease prevention. This initiative, and the concepts derived from it, represented a significant departure from the traditional therapies and approach taken by the client organization and would require, among other things, a potentially new and groundbreaking regulatory pathway. To ensure they had not only a successful but also profitable go-to-market strategy in place, the client needed a div

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