inktank LLC Describes DialogTech as 'Essential' Challenge When a sizeable real estate client approached inktank to help increase occupancy and generate home sales in two communities located at the epicenter of Florida’s beleaguered real estate market, inktank’s founders, Tresa Veitia & James Williamson, knew they needed to defend every dollar of marketing investment and quickly demonstrate results given generally challenging economic conditions and rampant foreclosures in the industry. “It’s not as if real estate buyers aren’t out there,” said Veitia, “you just need to be smarter and more effective than the other guys.” “There are several marketing channels that readily lend themselves to measuring ROI. But we wanted to carry our ability to precisely measure marketing results to traditiona

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