Overview: Informa is the leading international intelligence and research group that connects companies and business professionals with the data and insights they need to grow their businesses. The company’s “Informa Markets” business division connects buyers to sellers with aims to help them innovate and grow. This sector is also home to the popular aviation trade publication, Aviation Week. Challenge: Informa’s relationship with GoodData began during its acquisition of Penton Media in 2016. As Penton’s analytics provider, Informa decided to continue leveraging GoodData’s platform for the Aviation Week brand. The GoodData professional services team was tasked with getting Aviation Week comfortable with the platform and creating a flexible, customer-specific experience that satisf

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