InfoChoice, a subsidiary of iSelect Limited, is one of Australia’s largest comparison sites for financial services. They depend heavily on real- time, comparable data to optimize performance but with a wide range of separate commercial models it wasn’t easy to compare campaign profitability and benchmarks within the business. On top of that, financial institutions provided data that wasn’t timely, making real-time performance management almost impossible. InfoChoice and bank reporting systems didn’t share data meaning the comparison site had little visibility once customers clicked and left their site. They couldn’t determine the causes of drop off or conversion, or prioritize campaign placement based on performance. Now that several of the financial institutions working with InfoC

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