“ “ Our typical buyer is versed with technology…if we can’t engage with that tech- savvy person, we’ll lose them today. And it’s too competitive to let those people go. Colleen Staver Vice President INFINITI OF DAYTON The Challenge A new, more interactive website was much needed for Colleen Staver, Vice President of Infiniti of Dayton. “Our old website looked like it was from the mid- 90s: basic, outdated, no real interfacing with the cust

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