“ “ Now 90-95% of our units are being exposed to the customer…We’ve nearly doubled our Internet leads on pre-owned inventory…We never dipped below a 30% closing ratio on our leads. Heidi Kerbel Internet Manager OLATHE KIA MITSUBISHI Simply stated, inventory management at Olathe Kia Subaru Mitsubishi was a nightmare. Ask Olathe’s Internet Manager, Heidi Kerbel, who works with everything from their BDC, website, and advertising, to manag

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