Increasing Brand Awareness to a Targeted Demographic: Voting on How-to Videos
Increasing Brand Awareness to a Targeted Demographic: Voting on How-to Videos
1 PagesCASE STUDY Challenge Vervegirl is a hip teen/ early 20’s magazine, with a demographic of females 13-24. As a value-add, they needed to increase brand awareness for their client, New Y ork Color. They needed a solution which would benefit both New Y ork Color and their readers. With a digital savvy market, they needed a hip digital savvy solution. Solution For two weeks, Vervegirl ran a Wishpond powered Video Vote Contest. The videos we
