The client is one of the largest e-commerce companies in the world with over 70 businesses that span retail, digital content, communications and financial technology. With this reach and influence, they bring the joy of discovery to almost 1.3 billion members across the world. The company's affiliate marketing group services thousands of clients to help online retailers generate sales and traffic by publishing marketing campaigns on external websites. Despite the availability of large amounts of campaign data, it was extremely difficult for Account Managers to collate data and provide personalized recommendations in a digestible way to all of their clients. This was particularly true for “self-service” clients that received little to zero support from the client services team. The

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