Case Study

In times of transformation, look to your product team

In times of transformation, look to your product team

Pages 10 Pages

In times of transformation, look to your product team2 As companies work to accelerate their digital transformations, an early challenge is determining who will own these efforts. Product teams offer a blend of technical and business skills, making them well-equipped change agents who can utilize their cross-functional position to help the entire organization evolve. While we’ve already identified a connection between product management and digital transformation, this study reveals just how critical product professionals are in leading businesses through this next phase of change. Here are some of the most pertinent findings: Digital transformation is primarily the job of product teams Product leaders have room for improvement in digital transformation, though certain factors c

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