Improving University of Virginia Incoming Class with a Personalized Student Search Campaign

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Huron Consulting Group helped the University of Virginia develop a personalized student search campaign following its institutional rebranding. By leveraging existing resources and marketing insights, Huron designed a targeted approach that highlighted UVA’s unique selling points effectively. This support enabled the university to engage prospective students more compellingly, improving recruitment outcomes and enhancing class quality amid competitive enrollment challenges.

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Improving University of Virginia Incoming Class with a Personalized Student Search Campaign

Improving University of Virginia Incoming Class with a Personalized Student Search Campaign

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