conversocial.com | @conversocial 1 AEGEAN Airlines: Improving the Digital Customer Experience Through a CRM Integration Case study_Airlineconversocial.com | @conversocial 2 Why was a CRM integration so important for AEGEAN Airlines? It connects the traditional and social service dots, allowing AEGEAN to know who their frequent flyers are on digital channels. Loyalty programs are designed to harness customers loyalty. It works, and consumers have a natural preference when it comes to their airline of choice for example. But this loyalty needs to be repaid. You have to know who your customer is, and what their preference is for service on any given channel. This means binding your historic CRM data with social, to build holistic customer profiles of high value frequent

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