I m p r o v i n g P o i n t o f S a l e s f o r a L e a d i n g A m e r i c a n G a m e P u b l i s h e r A R D E M I N C O R P O R A T E D DECEMBER 2020 , CASE STUDYTHE CURRENT CHALLENGE 01 A leading American publisher of games in various genres including fantasy and science fiction was looking for assistance with Point of Sales (POS) data management. The client urgently needed a partner that could help them find a way to increase visibility into their sales patterns and trends for some of their best-selling products. This was a way more important and challenging task than it seemed at first glance as the client needed actionable data analytics to help them make smarter decisions for increased sales. The client had been in touch with several service providers including everyone from data

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