IMPROVED WORKFLOW AT CROATIA’S GROWING FORWARDER INDUSTRY: DISTRIBUTION & LOGISTICS THE CHALLENGE Employing approximately 650 people, Alca Zagreb d.o.o. distributes products of well-known brands such as Nestlé, Puma, Lu, Kimberly Clark, Nivea, Hello Kitty, L‘Oréal Paris and FujiFilm throughout Croatia. Products are delivered to more than 12,000 locations, varying from mega markets to small kiosks on islands off the Croatian coast. Alca’s

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