Huron Consulting Group helped Wayne State University improve student tracking and satisfaction by creating a streamlined one-stop Student Services Center (SSC) that integrated admissions, financial aid, and registrar functions. Huron identified inefficiencies and overstaffing, and developed a strategic plan to open the SSC by a critical deadline. They implemented a CRM system using Salesforce.com that allowed tracking and managing student interactions across departments in a unified record, enhancing customer service, increasing efficiency, and supporting enrollment and retention efforts through data-driven coordination and communication. This transformation positioned Wayne State to better attract and retain students amid declining regional high school graduates and funding challenges.

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