The People Enablement Platform x Impraise Case StudyIn 2016, Impraise was a recently funded global startup with an ambition to grow. They were also expanding to the US and needed to make sure they were known by the American market, as well as in Europe. Before working with PRLab, they had been featured in the press only once. Seeing the value of a good PR strategy, they hired PRLab to create one completely from scratch. The main challenge of the PR strategy was a very low budget, so creativity was a must-have. The ChallengeEvents Management Media Relations PRLab Strategy Content Marketing Thought LeadershipBy creating innovative stories and conducting research, we secured speaking slots in many leading events at no cost. HRTechWorld, Beyond and Web Summit were some of th

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