A Digital Learning Tool x Bomberbot Case StudyBomberbot offers comprehensive tools for teaching and developing digital skills in a simple and fun way. Their immersive codecamps were developed to meet the growing need for youth education in digital skills. The problem was, parents weren’t aware of just how important it is to start introducing these skills at the primary school level. Bomberbot’s challenge was to educate their target audience and increase the number of sign ups to their codecamps. The ChallengePRLab Strategy Content Creation Marketing Automation Press CoverageTo reach Bomberbot's target audience, we created a Facebook campaign which included promoting a series of educational blog posts and promotional videos. Our content marketing strategy was aimed to r

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