Client: YMCA Industry: Nonprofit Headquarters: Chicago, IL Project: Salesforce Marketing Cloud Implementation and Support Implementing Salesforce Marketing Cloud for YMCA Challenge With 2700 branches throughout the United States, it was a huge challenge for the YMCA to consolidate their data and then use it for their regional marketing activities depending upon branch-specific registrants. They enlisted us for help to implement and streamline this process. Platform The platform was already decided on and purchased by the client. They had the licenses and working environment of Salesforce Marketing Cloud in place. Solution Following a rigorous requirements definition process, our specialist consultants were able to design, test and implement a robust marketing automati

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