Impex Stones: Rock-Solid Integration CASE STUDY Industry: Wall sidings and decorative stones2 | Case Study | Impex Stones Back in 2005, Deitan Foisy noticed an ad in a Montreal newspaper for a shipping container full of stone. Curious, he went to see it and asked for the price. He liked the material, and wondered if he could find a better deal elsewhere. So he visited a few other sellers unloading stone in the Montreal area, and compared prices. By now, Deitan Foisy had a business idea. He ended up flying all the way to China and purchasing a shipping container of stone there, which he shipped back to Quebec. He placed a series of ads in local papers and sold off the whole container within two weeks. By 2007, Impex Stones was open for business, selling natur

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