Case Study

Detroit Speed: Under the Hood

Detroit Speed: Under the Hood

Pages 6 Pages

Detroit Speed: Under the Hood CASE STUDY2 | Case Study | Detroit Speed Growing up, Kyle Tucker always loved motor sports, from go-carts to dirt racing. While studying engineering at college, he got involved with GM in Michigan, and his passion for cars deepened. With his engineering background and education, he started building his own car: a yellow ’69 Camaro named Twister. Kyle built many of Twister’s parts himself. When he finished, everyone wanted to know how he did it... and more importantly, if he could do it again. So Kyle kept on building cars, and from there, founded Detroit Speed in 2001. A powerhouse of the automotive aftermarket industry, Detroit Speed specializes in suspension and chassis components. They take older American muscle cars—like Mustan

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