Imperial brand education experts deliver market share growth and return on investment for GSK
Imperial brand education experts deliver market share growth and return on investment for GSK
2 Pages• 03 June 2019, 19:15 IPL 5 710c -308c (-5.12%) Best Bid: 5 650c Best Offer: 5 950c Imperial brand education experts deliver market share growth and return on investment for GSK 18 September 2017 Imperial brand education experts deliver market share growth and return on investment for GSK Market share growth, an excellent return on investment and valuable insights into consumers’ shopping habits are among the benefits that leading global consumer healthcare group GlaxoSmithKline (GSK) has gained since partnering with Peak Instore, the brand consulting division of Imperial Logistics. The Problem Peak general manager Candice Meerholz says that historically, manufacturers like GSK have used weekend promoters for their brand activation activities. “Thisresults in a temporary spike in sale
