1 www.dataonesoftware.com 877-438-8467 CASE STUDY ImpactWare INCREASING SOCIAL MEDIA ROI 1 “The (vehicle) data from DataOne helps our app... create targeted communications. Their products are very valuable to us.” Charles Shamblee, CEO, ImpactWare With DataOne vehicle research and maintenance data, HELIOS delivers tangible social media ROI for dealers. There are more than 120 million people on Facebook in the United States, and more join every day. To Charles Shamblee, this captive audience is a goldmine for dealerships. If dealers could connect and engage with customers and prospects through Facebook – and influence them to schedule service appointments and shop new vehicles – sales and service revenue would soar. So his team at ImpactWare (formerly xChange Automotive) created HE

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