Case Study
IMGROUP helps building society achieve rich sales insight
The client is one of the largest providers of domestic financial products in the world with financial services offered directly and through around 700 branches. The client provides mortgage loans and savings in the UK, as well as personal banking services such as loans, credit cards, bank accounts and insurance products. The client’s website receives around 4.5 million monthly visitors, of which 1.9 million are active internet bankers. Ove