Imagine if innovation during a downturn were the rule. At Ingevity, we strive to be our customers' technology partner of choice. From anticipating needs to exceeding expectations, we’ve built a reputation as a consultant, partner and ally. This means that customers can expect value in both market ups and downs. That’s The Ingevity Effect. Problem The global oilfield industry may never forget the downturn of 2015. With a 60 percent decrease in rig count, it was one of the worst in decades. Oilfield service companies needed to provide high-performing products in a cost-effective way, ultimately enabling their customers to lower their overall well costs. Ingevity saw an opportunity to work with Anchor USA, a QMax company based in Houston that provides oilfield drilling fluids, to cr

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