Case Study
Il Rosso, Nottinghamshire
HEINEKEN is a member of the Portman Group – promoting responsible drinking. A couple of words… IL ROSSO, NOTTINGHAMSHIRE CASE STUDY 1,101 PINTS OR SOLD OVER THE BAR INSTEAD OF DOWN THE DRAIN 12.5 X 11G KEGS PREMIUM WORLD LAGER CATEGORY HAS ADDED £1 1 ,270 OF NEW MARGIN INTO LEE’S BUSINESS* “SMARTDISPENSE HAS ALLOWED ME TO CONCENTRATE ON OTHER IMPORTANT AREAS OF MY BUSINESS, GIVING ME PEACE OF MIND THAT MY BEER IS MAINTAINED PROF