Case Study
Ikea
IKEA WELS/AUSTRIA PROJECT REPORT | FOCUS RETROFITPROJECT REPORT | FOCUS RETROFIT THE CUSTOMER The creativity of IKEA, the multi- national furniture group, has been driven by logistical challenges since its earliest days. It was in 1956 that Ingvar Kamprad, who founded the firm in Sweden’s sparsely populated southeastern region of Småland, began dispatching items of furni- ture by post – and invented the famous flat pack for that purpose.