Case Study

Mivor

Mivor

PROJECT REPORT | FOCUS FOOD SECTOR MIVOR LATSCH/ITALYTHE CUSTOMER March 1954: Twelve farmers from Latsch create the „Mittelvinschgauer Obsterzeugergenossenschaft“, short MIVO. The quick success brings on a competing event in 1960: the foundation of the second Latsch association Ortler, named after the highest mountain in South Tyrol. After decades the quite fruitful competition soon gives way to a gradual harmonization, at first 1979

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