CASE STUDY For more information call 866.587.5572 To create a Text Club where customers can Opt-In and receive Text message offers on a regular basis instantly on their mobile phones. The location will take advantage of the immediacy of texting, extreme high coupon read rates, and the flexibility of text coupons to diversify their customer communication strategy BACKGROUND This IHOP Restaurant located in Columbus, GA is the ultimate family place. It provides an array of choices for all types of customers. They looked to ZingIt Mobile to integrate new customer trends to their everyday operations. To promote the new VIP Text Club in the restaurant by offering a FREE Splasher Drink just for joining. Customers can text the store number “4425” from their phones at

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