Customer Story If the track FITs Most careers don’t really take off when a bushman laughs at you, but that’s sort of how it happened for Drs. Sky Alibhai and Zoe Jewell. They were in the far-flung regions of Zimbabwe tracking black rhinos. The rhinos had been fitted with radio collars, and Alibhai and Jewell were monitoring them by listening for the beeps while they walked along. The indigenous people – the bushmen – who were helping them laughed and asked, “Why are you looking up? Y ou should be looking down.” A new noninvasive strategy helps zoologists monitor populations They did, and the footprint they saw became the foundation of a new conservation approach – one that combines computational analytics with centuries-old wisdom. And since, Alibhai and Jewell established

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