Andy Liddle acknowledges that he’s no expert on chickens, but this much he knows: A healthy bird is a plump bird, and a plump bird makes for a happy producer. Liddle is Director of UK-based Process Insight Consulting, and one of his clients is Elanco Animal Health, a division of Eli Lilly that provides solu- tions to produce abundant, affordable and safe food for a growing global demand. Liddle is in the business of demystifying data analysis and helping Elanco veterinarians and consultants, who are not statisticians, learn more from their data. Elanco is a global leader in develop- ment of products and services to enhance animal health and welfare. In recent years, Elanco has also offered technical assistance to its customers. Elanco veterinarians regularly visit f

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