Case Study

Identifying the Secret of Sales Success at TrustFord

Identifying the Secret of Sales Success at TrustFord

Pages 2 Pages

1 © Korn Ferry 2016. All right reserved. TrustFord, which operates 65 Ford dealer sites in the UK, has redefined what makes a good sales executive after analysing the personality traits and abilities of its top salespeople. We worked with TrustFord to help identify the ‘optimal profile’ of a sales executive, combining both the sales and the customer service aspects of the role. By using this profile as a sifting benchmark, TrustFord has impr

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