Case Study

ICA Gruppen AB

ICA Gruppen AB

Pages 2 Pages

Overview With around 1,300 stores and over 7,600 em- ployees, ICA Gruppen is the leading grocery re- tailer in the country . With the focus on groceries, health and banking, the business is 100 years- old and is operated in cooperation with inde- pendent retailers who each own and operate their own store. With a 36% market share, ICA achieved sales of SEK74,050 million in 2016. Challenge With growing demands on its mobile applica- tions, ICA Gruppen needed a more efficient mobile application testing platform for its inter- nal business and customer facing applications. “We were finding the requirements for exter - nal usage were becoming quite complex. Our users now operate across a huge number of different devices and we have to be sure that they can interact with our services and

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