Overview Of the many ways the Internet has transformed retail shopping, the most dramatic may be the emergence of online shopping clubs: sites that offer consumers opportunities to purchase beautiful products at deeply discounted prices. T oday, Westwing Home and Living, which real- ized €183M in revenue in 2014 by its third full business year after launch, is a leading example of this niche. Founded by Delia Fischer, former editor at Elle and Elle Décor, Westwing is a “shoppable magazine” of chic and stylish home accessories and furniture. It rotates its virtual inventory daily, to keep its site fresh and inspire its members with an ever-changing shopping environment. Vertica enables Westwing to con nect with consumers, understand them better, and entice them to visit and

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