CASE STUDY kapost.com | 1433 Pearl St. Boulder, CO 80302 | 720-408-0222 Visibility across the Content Lifecycle Through Kapost, IBM streamlined their content production across multiple sectors to achieve maximum alignment, accountability, and coordination. IBM needed to find an efficient way to manage their content production cycle. Using a static chart as an editorial calendar, Tara Dunn, Inbound Marketing Strategy Lead, managed her publishing cycle by manually updating cells—often for hours at a time—and collaborating with her teams through email. With help of the Kapost Content Studio, IBM streamlined content production while also giving a single place for stakeholders to access important content cal- endars. The best part? Everyone actually used it. The Challenge The So

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