Hyper-Targeted Advertising in the Media Industry Harnessing Data to Serve More Relevant Ads Effective advertising is the cornerstone of the news and entertainment industries, so media companies are always looking for new ways to better target consumers. Oftentimes this is through a comprehensive service that integrates data from a variety of sources, allowing for a complete understanding of audience information, content preferences, and advertising consumption behaviors. But in a constantly evolving industry and increasingly competitive market, the world of advertising also continues to change, and winning requires ever more sophisticated and data-driven segmentation strategies. Developing an effective, integrated multimedia advertising platform requires completely new skills, res

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