Challenge Case Study Approach Huntington asked us to redesign their business banking overview brochure. As part of the discovery process, they shared their new value proposition and we talked with fifteen Huntington business bankers about their interactions with business customers. We realized that redesigning a one-size-fits-all brochure wasn’t going to help them live up to their “looking out for our customers” value proposition. Huntington Bank Business Banking Relationship Kit We came back to Huntington with a completely new approach – to the brochure and to their sales process. We recommended and executed a customizable kit- of-parts that allows business bankers and business customers to have a deeper conversation about where their business is today (startup, growth, mai

Join for free to read