Hunter was looking to create a new retail environment to pay homage to the brand’s origin - the Scottish highlands.
Hunter was looking to create a new retail environment to pay homage to the brand’s origin - the Scottish highlands.
1 PagesCASE STUDY HUNTER BOOTS - IMMERSIVE HUNTER BOOTS - YORKDALE, 120mm LIGHT BOXES Hunter - The Rain Icons Hunter is a British heritage brand established in 1856. It’s iconic boot is known for its durability and functionality to protect from the elements. From pioneers and explorers to celebrities and icons, Hunter boots are synonymous with chic ruggedness and quality footwear. Today the boots are instantly recognizable on the festival fields in Britain and on the streets of cities across the globe. The Ask Hunter was looking to create a new retail environment to pay homage to the brand’s origin - the Scottish highlands. In order to evoke a unique sense of country, the brand envisioned their in-store space with bright, bold images of rugged terrain, unyielding conditions and those
