www.bridgeinnovate.com © 2017 Bridge Innovate ® Case Study Human-Centered Design Drives Disruptive Innovation Taking a traditional Hackathon to the next level. Challenge Building upon its success as a leading digital marketing solutions company for the real estate industry, RentPath® was looking to create new disruptive consumer services in alignment with its mission of simplifying the rental experience. Each year, RentPath would see incremental improvements in code, features and functionality from a series of hackathons conducted by its IT group. With this model in mind, the CTO dreamed about taking it to the next level by doing a company-wide hackathon. Instead of the typical IT-centric model, wh

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