Research Brief 2014 ADVERTISING AND MARKETING INDUSTRY gTLD AWARENESS REPORT Sedo Case Study HUBSPOT SHARES AN IDEA BY SHARING A DOMAINSHARING BIG IDEAS Great domain names can be an invaluable branding tool for a company or its products – which is how most businesses use them – but HubSpot, a marketing and sales platform company, has proven how they can also be used to broadcast an important idea. For HubSpot, a central focus for their busi- ness was building a remarkable culture that matched the way people actually work and live. The company’s co-founder and CTO, Dharmesh Shah, codified that approach in HubSpot’s Culture Code. It was largely an internal document at first, but once he de - cided to share it with the world, he wanted the perfect domain to spread the

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