Research Brief 2014 ADVERTISING AND MARKETING INDUSTRY gTLD AWARENESS REPORT Sedo Case Study | Furniture.co.uk Premium Domains – Instant Authority in Competitive IndustriesFurniture.co.uk Selecting a domain with authority gives businesses a leg up in highly competitive industries like furniture retailers. British Businessman Graham Haynes has been a full time business owner since the early 90’s and a part time domainer since 2000. His career began in the furniture business and he has since gone on to own several companies. The purchase of furniture.co.uk compliments his 2009 purchase of BedroomFurniture.co.uk. The goal of purchasing furniture.co.uk was to capitalize on the domain’s authority within online search results. “We believe potential customers make a spl

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