HubSpot partnered with impact.com to scale its affiliate program, addressing issues like limited data, payout flexibility, and partner recruitment. Using impact.com’s tools, HubSpot automated partner management, implemented dynamic payouts, and improved reporting. It introduced a three-tiered commission model and integrated its CRM for personalized outreach. Results included a 50%+ increase in affiliate revenue and signups, higher earnings per click, and better partner alignment. HubSpot also gained real-time performance insights and streamlined affiliate payments, boosting engagement and long-term program growth.

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