Case Study

HPE Automotores & Media.Monks Increase Engagement Across Mobile Devices with Taboola News & Xiaomi Integration

HPE Automotores & Media.Monks Increase Engagement Across Mobile Devices with Taboola News & Xiaomi Integration

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HPE Automotores, in partnership with Media.Monks, boosted mobile engagement by integrating Taboola News with Xiaomi through in-app sponsored content, achieving a 73% higher CTR than PMP campaigns. Taboola’s close, accessible support from sales, technical, and service teams streamlined collaboration, minimized delays, and guided ongoing optimizations for both live campaigns and future launches. The team consistently delivered practical solutions aligned with business goals, helping reach Xiaomi smartphone users effectively. Cesar Silveira, Media Account Lead at Media.Monks, noted that Taboola’s proactive guidance and integrated ecosystem were key to elevating performance and driving stronger engagement across devices.

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