LTE and 5G technologies offer far greater spectrum efficiency than 3G, enabling operators to sunset 3G, free up spectrum, and deliver faster, more resilient networks with lower costs, better energy efficiency, and superior customer experience. Zain Bahrain achieved a regional first by leveraging Ookla Cell Analytics to pinpoint dense 3G traffic zones, identify consumers reliant on older devices, and target locations needing enhanced 4G coverage. This crowdsourced network intelligence empowered precise interventions, accelerating the 3G shutdown while boosting overall speed and satisfaction.

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