Advertiser: BMF Agency: BMF Industry: Advertising Campaign purpose: Recruitment and brand positioning Media used: Direct mail via Express Post How we helped BMF find the best of the best November 2012 ADMA case study – BMF Direct mail delivers a targeted response © 2012 Australia Post ADMA case study – BMF BMF sent out a flat-pack seat, which folded out to form a sturdy stool. “We delivered the flat-pack seats to students all over the country, using Express Post.” This direct-mail campaign was delivered using Australia Post’s Express Post service. For more information, visit auspost.com.au, call 13 11 18 or speak to your Client Sales Executive. This customer story is based on information provided by BMF and illustrates how one organisation has used Australia Post’

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