Case Study

How Walrus Ice Cream maintains a loyal, profitable customer base

How Walrus Ice Cream maintains a loyal, profitable customer base

Pages 2 Pages

Walrus Ice Cream, a staple in Fort Collins since 1987, utilized Clover's Customer Engagement suite to enhance customer loyalty. This integration offered Rewards, Promos, and Feedback, leading to a 28% sales increase in the first year. Owner Lisa Paugh highlighted the success of their rewards program, which has attracted nearly 3,000 participants, and the introduction of digital gift cards, which expanded sales beyond local confines. The initiative also facilitated the promotion of new products, like their espresso, demonstrating efficient customer communication and incentive strategies.

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