Top U.S. ice cream manufacturer achieves increased visibility, inventory efficiency and ingredient traceability. Challenge Blue Bell had been using Oracle E-Business Suite 11i environment for their existing automated data collection solution and decided to upgrade to Release 12 to overcome workflow issues and improve overall functionality. During the transition, the Blue Bell team discovered that Release 12 also created unexpected challenges. These new challenges included maintaining compliance as it related to tracing food ingredients and products, unreliable handheld device connectivity inside its facilities, the need to adapt to multiple types of mobile devices and tracking fixed assets via paper-based systems. Solution To overcome the obstacles with their ERP upgrade,

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